Lou Jordano

Lou Jordano

Chief Marketing Officer, Crimson Hexagon

The Simple Answer to Attracting Millennials and Gen Z This Holiday Season

The holidays are nearly upon us, and brands have begun gearing up to knock down prices and pull as many people into their stores during the biggest shopping season of the year. Drawing the biggest crowds could be as simple as offering the lowest prices, but are there better ways to draw everyone in? Marketers…

Pushing the Envelope: Are Consumers Ready for a New Era of Home Delivery?

It wasn’t long ago that e-commerce and online deliveries made consumers nervous. Is it really safe to share my credit card information online, they wondered. Is my shopping history being tracked? We’ve come a long way since then, and most of those fears have evaporated with time. However, the online delivery stakes are rising by…