Lori Schafer

Lori Schafer

As CEO, Lori Schafer guides Digital Wave Technology with tremendous expertise stemming from her more than 30 years in technology, analytics, digital commerce, consumer products, and retail. She has led the growing company to acquire an impressive client roster including a $300 billion global healthcare company, a $12 billion luxury wholesaler/retailer, the world’s largest travel luggage brand, and more. Schafer and Digital Wave Technology have helped these customers embrace AI, resulting in higher conversions, accelerated speed-to-market, heightened efficiency, elevated profitability, fewer product returns, and an unparalleled consumer experience.

E-Commerce

CEOs and CFOs, Listen Up: Here’s How to Jump-Start Your AI Journey

May 14, 2024 at 11:07 am

The tides have turned for artificial intelligence in retail, and the stakes are growing: retailers know they must embrace AI or be left behind. As a result, I talk to dozens of C-level retail executives every week about how to best incorporate AI into their business strategy. CEOs and CFOs face heightened interest from their boards of…

Marketing, Merchandising, E-Commerce

Preparing for 2024: Best Practices for Pivoting Omnichannel Strategies With Generative AI

December 5, 2023 at 3:36 pm

Retailers are gearing up for 2024, setting their budgets, campaigns and strategies for engaging omnichannel shoppers in the new year. But what happens if a new trend changes the way customers shop in stores or online halfway through the year? Or what if you have the opportunity to engage an audience that wasn’t prioritized in…