Lori Schafer

When new technologies like agentic artificial intelligence emerge, retailers and brands look inward first: How can AI agents improve my demand forecasting? How can it automate marketing copy? However, there’s another level of agentic AI to think about — consumer goods brands and retailers supporting one another through shared intelligence (i.e., collaborative AI). Of course,…

The tides have turned for artificial intelligence in retail, and the stakes are growing: retailers know they must embrace AI or be left behind. As a result, I talk to dozens of C-level retail executives every week about how to best incorporate AI into their business strategy. CEOs and CFOs face heightened interest from their boards of…

Retailers are gearing up for 2024, setting their budgets, campaigns and strategies for engaging omnichannel shoppers in the new year. But what happens if a new trend changes the way customers shop in stores or online halfway through the year? Or what if you have the opportunity to engage an audience that wasn’t prioritized in…