Liz Salway

Liz Salway

Liz Salway, Principal, Business Consulting at EPAM Systems, Inc.

Liz Salway is a principal of business consulting at EPAM Systems. With more than 20 years of experience in digital media, she brings a unique perspective to industry challenges having worked closely on the media owner side, in advertising technology and for global media agencies, including WPP and Publicis. More recently, she has helped drive digital transformational change at Nestlé. Her ambition is to better connect data opportunities for brands across marketing, technology and media to drive organizational, operational and financial efficiencies and effectiveness.
5 Challenges Facing Retail Media 

Only 41 percent of retailers find the current process for selling and buying retail media efficient. This insight has prompted discussions on how to continue its development, what’s working well, and where the major pain points exist. To succeed, retailers must address five critical challenges halting progress on retail media’s potential: 1. Internal Politics and…