Lisann Kohnke

Lisann Kohnke

Lisann Kohnke is Director Software Engineering at Searchmetrics where she and her team work on leveraging the potential of search engine data for decision-making processes besides online marketing. Her background in automating analytics processes enables her to support clients in integrating data in a flexible and cost-effective way.

Marketing

Using Search Data for Better Market Insights

April 5, 2022 at 3:16 pm

It’s easy to dismiss the data that’s gathered by your search engine optimization (SEO) team as having little value outside of developing your search strategy. However, search data can provide a treasure trove of insights to help retailers understand their market. During the height of the pandemic restrictions, for example, search behavior revealed a spike…