Lisa Katz

Lisa Katz

Lisa Katz is senior vice president of customer strategy at Merkle. She has over 20 years of marketing experience in brand development, customer strategy, and analytics with a focus in retail, CPG, and beauty. 

Prior to joining Merkle, Lisa was a member of the US retail consulting practice at dunnhumby where she was on the leadership team managing the Macy’s account. She led the Vendor Collaboration team, partnering with Macy’s key suppliers across categories including Fashion Apparel and Cosmetics. Her focus was on developing Omnichannel marketing and loyalty strategies based on consumer analytics and insights.

Lisa’s career includes beauty industry experience having held both brand marketing and retail marketing roles at Victoria’s Secret Beauty and Jonathan Product Hair Care. Her earlier career was focused on merchandising having held multiple roles at Bloomingdale’s.

Lisa received her MBA in Marketing from Fordham University School of Business and a BA in Communications from the University of Michigan. She currently serves on the Board of Directors for The Lion Tales Foundation.

The 5th 'P' of Marketing

Historically, marketers have relied on the 4 Ps — Product, Price, Place and Promotion — to inform their marketing strategies. These foundational components help companies satisfy the dynamic wants and needs of the consumer, while also meeting the demands of the business. However, rapid advances in technology, magnified by the pandemic, have fundamentally changed consumer behavior, particularly the way…