Lindsey Allen

Lindsey Allen

Lindsey Allen is currently senior manager, retail and hospitality vertical marketing at Zebra Technologies, where she’s responsible for the go-to-market strategy for the retail and hospitality vertical and expansion efforts into emerging markets. Lindsey has more than four years of experience within the mobility industry and has over 16 years of marketing experience. Previously, she served as director of marketing at RACO Industries, a value-added reseller of Zebra Technologies where she helped shape the company strategic vision to drive profitability and accelerate growth. Lindsey holds a B.A. in Integrated Strategic Communication from the University of Kentucky.

Using Tech to Solve the Truck Driver Shortage

Like many industries, retailers are dealing with a shortage of labor at every level, from delivery drivers to store associates. As a result, they must often be prepared to do more with fewer resources, including handling irregular deliveries and replenishment schedules as well as managing available inventory for maximum efficiency and sales. Meanwhile, a new…