Lewis Carr

Lewis Carr

Lewis Carr is the senior director, product marketing and management, Actian, a computer software company with primary focus on hybrid data management, integration, and analytics.

How Retailers Are Achieving Real-Time Decision Making in a COVID-19 World

The COVID-19 pandemic, and resulting store closures, drastically changed how retailers operate and interact with shoppers. Now, social distancing and phased re-openings around the globe are having continual impacts on consumer behavior. To navigate the ongoing upheaval, retailers need to supplement historical data with fresh insights, allowing them to better strategize with near real-time decision…