Lesley Simmonds

Lesley Simmonds

Lesley Simmonds is Vice President, Global Retail Industry Strategies at Blue Yonder, where she advises global retailers on emerging industry trends, leading best practices, and transformative technology advancements. Her work centers on delivering thought leadership and actionable guidance to help retailers navigate complex market dynamics and achieve sustainable growth. In this role, Lesley leads the development of data-driven go-to-market strategies designed to enhance global performance. She spearheads innovative frameworks, crafts targeted use cases, and builds impactful partner strategies while fostering strong customer relationships. Her leadership extends to representing Blue Yonder at industry events, engaging with CXO-level stakeholders, and shaping strategies to align with market opportunities.

A seasoned technology executive with a distinguished track record of driving growth and transformation across global markets, Lesley is adept at architecting industry-specific growth strategies, establishing competitive differentiation, and cultivating partnerships that deliver lasting business value. Before joining Blue Yonder, Lesley held leadership roles at technology companies, including AutoStore, GreyOrange, Theatro, XCCommerce, and Oracle. Lesley lives in Key Largo, Florida, with her husband Brian. In her free time, she enjoys riding her Harley-Davidson, boating, baking, traveling, and spending time with friends.

What Did Back-to-School Teach Us About the Holiday Season?

Parents around the country have caught their breath after surviving another back-to-school frenzy, and retailers are debriefed from the summertime rush while also preparing for the upcoming holiday season. What lessons can brands learn from this year’s back-to-school period as they execute their plans for the end of the year? Back-to-school has long been the…