Laurie Brown

Laurie Brown
5 Ways to Drive Customer Loyalty From Product Returns

Returns are often emotionally charged events. Think about it: Customers return things that don’t fit, they don’t like, can’t afford, don’t need, don’t want or weren’t what they expected. For many customers, returns are embarrassing, filled with disappointment, frustration or, at the very least, a major inconvenience. How you handle this touchy situation could very well impact your customer’s decision to continue doing business with you.