Lauren Newman

Lauren Newman

Lauren Newman is Chief Revenue Officer of Button, the leading commerce optimization platform that uses AI to improve the performance of creator and affiliate marketing. Newman has extensive experience in commerce, retail media and affiliate marketing. Before joining Button in 2025, she served as Executive Vice President of Media and Commerce at Red Ventures for CNET, where she successfully delivered a year-over-year EBITDA increase by 220% and oversaw the company’s acquisition to Ziff Davis. She also pioneered one of the digital landscape’s most innovative implementations of retail media in a first-to-market partnership between CNET and Best Buy.

Earlier in her career, Newman served as Senior Vice President of U.S. Revenue at Skimlinks, during which time the company was acquired twice, first by Connexity and then by Taboola. She also held the position of President of Beauty at Time Inc., where she brokered major partnerships with top-tier partners such as L’Oreal and P&G. Newman received her bachelor’s degree in Marketing from Arizona State University (go Devils!) and has lived on the Upper East Side of New York City for the past 8 years.

What the Tariffs Mean for the Creator Economy … and What Retailers Can Do About it
June 23, 2025 at 2:18 pm

In Q1 2025, investments in U.S.-based creator economy companies surged to a four-year high of $928 million, marking a 140 percent year-over-year increase. This growth underscores the growing influence of creators and influencers. However, this momentum is now tempered by rising tariffs, particularly on imports from China, which pose significant challenges for both creators and…