Lauren McGrath

Most brands already know that email flows outperform campaign sends. However, knowing that flows work and knowing how to consistently grow revenue from them are two different things. Rarely do brands have a clear picture of where their flows are falling short, or a practical plan for addressing the gaps. The good news is that you don’t have to…

Over the years, we’ve guided brands with A/B testing initiatives that help drive growth and insights, educating and empowering our clients along the way. A/B testing is an email marketing initiative that can have profound long-term impact but is widely misunderstood. Let’s identify and correct the most persistent misconceptions about A/B testing in email campaigns.…