This year, Walmart launched its self-serve ad portal, which helps marketers easily launch search and sponsored ads on the retailer’s e-commerce site. The launch solidifies Walmart's move into the advertising space, as it seeks to keep up with the big three digital advertisers: Amazon.com, Facebook, and Google. For marketers seeking to diversify promotions across channels,…
Laura Russell
Amazon.com's importance for vendors of all kinds has only increased through 2020. Last year, Amazon’s overall e-commerce market share was 37.7 percent. In April, despite adjustments to the availability of nonessential goods and delays in delivery times, Amazon shares reached an all-time high as the marketplace saw unprecedented demand amid the coronavirus. Being discoverable is…
On average, U.S. households have 11 connected devices and consumers consistently engage with multiple touchpoints before making a purchase. It’s no surprise then that many retailers are struggling to organize and make use of the increasingly high volume of available data. Truly understanding the many types of both first- and third-party data is essential for…
Retailers of all sizes are feeling the impact of the coronavirus. With the situation changing daily, there's understandably a lot of uncertainty. However, digital marketers need to create a response plan for navigating the current landscape. By creating immediate, short- and long-term response plans, capturing loyalty, and updating ads across channels, retailers can achieve success…
As a lifestyle habit, consumers turn to their smartphones for everything from answering simple questions, researching products and making shopping decisions, to scrolling through social media feeds to stay connected. For this reason, brands have the opportunity to engage with consumers at timely moments via their most personal devices. User behavior has evolved as consumers…
