Larry Alton

Larry Alton

Larry Alton is an independent business consultant specializing in tech, social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

Tapping Into the Power of Physical Signage for Retail Businesses

Signage is something the average customer doesn’t think about when pulling up to a store, but without it, most customers wouldn’t know whether they were in the right place. From a business perspective, getting your signage right requires more than merely making it visible. How to Make the Most Out of Physical Signage Physical signage,…

How to Get Your Product Reviewed on Popular Blogs

Getting your product reviewed by popular bloggers is a sure way to get free advertising. Who wouldn’t want that? There's an art to capturing the attention of popular bloggers, though. You need to do more than just toss a freebie their way. These bloggers have put time and energy into building their credibility and they…

Use a Blog to Better Promote Your Products

For promoting products, content marketing, and a blog in particular, promises more traffic than many online retailers realize. Why do retailers hesitate to use blogs for content marketing? They fear that by marketing through blogs that their websites will appear spammy and become less appealing to consumers. However, blog content can be an important way…

Corporate Philanthropy Not Boosting Sales? Here’s Why

True philanthropy isn't a public relations tactic; it’s a genuine expression of contributing to a cause. Centennials — the generation following millennials — place heavy importance on philanthropy when choosing what businesses to support. The centennial generation will soon make up the majority of consumers, and their preferences can’t be ignored. If you’re involved in corporate…

Are You Using the Right POS System?

In the world of retail, the right point-of-sale (POS) system can make a huge difference in your overall profitably, security and stability. The problem is that there are dozens of different platforms on the market, each claiming to do different things. Do you know how to choose the right one for your business? Evaluating POS…

5 Reasons Human Customer Service Still Matters

Customer service is evolving. Companies are beginning to find and favor advanced technologies and automated strategies that allow them to field customer questions and needs more efficiently and without the need for direct human management. For example, more companies are launching interactive knowledge bases that customers can consult to find the answers they need on…

5 Tips for Transitioning Your Online Business to the Physical World

Over the past few decades, we’ve seen a lot of physical retail businesses transition to become online businesses (or physical-online hybrids). This makes sense. Online juggernauts like Amazon.com have changed the way people buy things, and physical retail stores have had difficulty keeping pace. Transitioning to at least a partially online model is a kind…

How Personal Assistant Tech is Completing the E-Commerce Loop

Personal assistant technology is increasingly popular and, especially with niche versions like Amazon.com's Alexa, it plays an important role in the evolution of e-commerce. When people think about using artificial intelligence (AI) technology for e-commerce, though, most focus on how buyers use it to expedite the purchasing process, not what the devices can contribute to…

5 Ways Your Brick-and-Mortar Store Can Make a Better Impression on Customers

First impressions are more important than you realize. It’s said that people form their opinions about someone within 15 seconds of meeting them. If you’re opening a brick-and-mortar store, first impressions are vital. Overall, competition in the retail sector is intense, but things are much tougher when opening a brick-and-mortar store. Consumers should be able…

6 Content Types Retailers Need to Be Producing

Retailers stand to benefit enormously from content marketing. When implemented successfully, content marketing can be used as a tool to attract more traffic to your site, build brand visibility and reputation, and even influence more conversions among your visitors. However, certain types of content are more valuable to retailers than others, and knowing how to…

How the Winter Weather Will Affect Retail

This year, half the nation has been hit by dizzyingly cold weather. In the middle of December, the Midwestern states, and even areas in Oregon and Northern California, received several feet of snow without much signs of stopping. There have also been sub-zero and negative temperatures in the same areas, which is more typical of…