Kristin Naragon

Kristin Naragon

Kristin Naragon is the Chief Strategy and Marketing Officer at Akeneo, the product experience company. 

The Retail Tech Revolution is Here: Are You Prepared?

It feels almost quaint to discuss the “digital transformation” of the retail industry. Ten years ago, that mostly meant “have a website” and “digitize inventory.” Now these tools are table stakes, and the true digital transformation is the rapid expansion and harnessing of emerging technologies in artificial intelligence (AI), machine learning (ML), augmented reality (AR),…

Why Return Season is a Golden Opportunity for Retailers

For retailers, the game has changed when it comes to returns. Pandemic-era purchase habits have pushed online sales higher than ever before, but the double-edged sword is that return rates are also through the roof. Still, with consumer habits shifting more online, returns can provide retailers with a rich opportunity to turn a negative into…

Bridging the Gap Between Online Perception and Offline Reality for Retail Success

The digital marketplace is thriving, with consumers increasingly turning to online channels for their shopping needs. However, this shift has brought about a concerning disconnect between online perception and offline reality, leading to a surge in return rates. During the holiday shopping season, it's crucial for retailers to address this issue to improve customer satisfaction…

Navigating the Future: How Composable Architectures Are Powering the Next Generation of Retail

In today's rapidly evolving retail landscape, adaptability is key. Retailers must stay ahead of changing market dynamics and shifting consumer behaviors to remain competitive. To achieve this, they require robust and flexible retail systems that can seamlessly adapt and scale. This is where composable architectures come into play, offering a transformative solution that empowers the…

Retail Metaverse: Brands' Key to Success in Digital Shopping

Have you ever wanted to buy out a billboard next door to Snoop Dogg’s mansion? While this may have just been a very specific pipedream a few years ago (and highly dependent on how close Snoop’s mansion is to Highway 101), it's now a very real possibility in the metaverse. Once a futuristic buzzword, the…

Where Some Marketers See the Demise of Print, Others See an Opportunity

For the past several years, the phrase, “print is dead!” has been ringing in every marketer’s ear and often echoes in the background of post-pandemic marketing articles. The apocalyptic, knee-jerk reaction to the explosive growth of digital channels is understandable, with staggering statistics such as continued projected double-digit growth through 2023 for the e-commerce retail…

A Transparent Product Experience is Essential for a Positive CX

It’s no secret that the pandemic changed the way many of us shop. In a more remote world, brands and retailers’ digital efforts have expanded by leaps and bounds in a short time due to necessity. Unfortunately, one of the side effects of this rapid expansion has been a misalignment of information across the countless…