Kristin Cronin

Kristin Cronin
How Shopping Apps Can Drive In-Store Purchases

As recently as 2015, most U.S. consumers had no idea if their favorite retailer had a mobile app. Now, according to a survey we conducted at Localytics, nearly 49 percent of those polled said “shopping by apps” is a primary reason they use their smartphones. The survey collected responses from 1,000 U.S. smartphone users, of…