Kris Tait

Kris Tait

Kris Tait is Managing Director at Croud, a global digital marketing agency powered by the best talent, custom-built tech and the world’s first crowd-sourced network of digital experts.

Black Friday: Boosting Business Year-Round

Black Friday is synonymous with excited queues of shoppers stretching around the block, eager to get their hands on a bargain before Christmas. It has traditionally been about the excitement of the moment rather than a means for retailers to build long-term customer relationships. However, with e-commerce there's an opportunity to get to know customers…