Krešo Žmak
As chief innovation officer (CINO), Krešo is responsible for shaping Infobip’s innovation strategy and driving growth. He oversees Customer Services, Marketing and Developer Experience teams, leading company-wide change initiatives ensuring that innovation efforts are closely aligned with business goals. A key focus of his role is enabling and accelerating AI adoption across Infobip’s product portfolio and steering the organization’s broader transformation into an AI-first company. Krešo previously served as Vice President of Products and brings broad experience in product management, market analysis, customer engagement, and cross-functional leadership. He holds a B.Sc. in electrical engineering and computing from Croatia’s prestigious Zagreb-based Faculty of Electrical Engineering and Computing.
The innumerable artificial intelligence shopping agents launched before Black Friday last year came at the most opportune time, as tighter spending budgets drove consumers to embrace the technology and lean on its ability to instantly discover the best gifts at the best possible prices. Despite consumers largely being skeptical of AI, this past holiday shopping…




