Kim Totty

Kim Totty

Kim Totty is the interim marketing director at Hallmark Business Connections, the business-relationships unit of Hallmark Cards.

A CX-Friendly Way to Approach and Engage New Customers

The first touchpoint — it’s the gateway to a unique customer experience (CX). It’s also integral to adding another consumer into the sales pipeline. Yet it can be tough to break through all the clutter and encourage potential buyers to engage with a brand. How much noise distracts consumers from taking the first step and…