Kimberly Cooper

Kimberly Cooper
The 360 Consumer: How Virtual Reality is Reshaping the Retail Experience

Virtual and augmented reality (VR/AR) have come a long way in a short while. Businesses across the world are embracing the use of AR/VR technology by tailoring their products for the virtual sphere. Within the next four months, it's possible that over 8,600 brick-and-mortar stores will shut down due to the rise of e-commerce. V-commerce…