Kevin Brown

Kevin Brown

Kevin Brown is the vice president of strategic partnerships and marketing at Wirecard, a company that employs innovative financial technologies to build complete digital ecosystems and end-to-end solutions throughout the payments value chain.

D-to-C Brands on the Move: How Payment Acceptance Innovations Will Drive Growth and Mobility

With 40 percent of U.S. internet users predicting direct-to-consumer (D-to-C) brands will account for at least 40 percent of their purchases over the next five years, D-to-C brands have everything to gain in 2020 and beyond. D-to-C companies have disrupted traditional retail and found innovative ways to connect with mobile, digitally savvy shoppers. Much of…

Gen Z and Millennial Consumers Reveal How to Improve the In-Store Experience

Wirecard North America asked U.S. consumers how they shop: where they browse, what inspires them to buy (or not), and how they pay. Their answers may surprise you — and provide valuable insights into how merchants can improve their experiences, particularly in-store. Wirecard breaks down the following five key findings in the below infographic: Most…

Global Payment Trends Show What’s Possible to Drive Sales in 2018

If there’s any reliable barometer for the picture of retail throughout the year, it’s Black Friday — the day retailers plan to bring in their biggest sales figures and customers in droves. At close of Black Friday last year, in-store sales were down less than 1 percent year-over-year, according to ShopperTrak, considerably better than the…