Ken Godskind

Ken Godskind
Tips to Prepare Your Web Site for the Holiday Rush

It may come as no surprise that our current economic conditions and diminishing consumer confidence are predicted to limit the growth of retail sales this holiday season. But what may be shocking is that even e-tailers are expected to take a hit. While online sales this holiday season are expected to reach $44 billion, the 12 percent increase over last year represents the slowest growth to date, according to Forrester Research. All this uncertainty means that Black Friday and the weeks that follow will be an even more critical time for e-commerce. Retailers’ ability to keep Web shops running reliably through heavy holiday traffic