Kelly Revestijn

Kelly Revestijn

Kelly Revestijn is vice president, strategic planning and insights at IN Marketing Services, an integrated brand activation agency.

The LTV Acquisition of Influencer Marketing on the Bottom Line

Influencers is a term you simply cannot go a day without hearing in our hyperconnected world. They're viewed as the trusted link between a retailer or brand and consumer. Yet, according to a Cision and PRWeek survey, only 39 percent of U.S. marketers feel confident in their ability to identify the right influencers to use.…