Kelly Pedersen

Kelly Pedersen

Kelly Pedersen is a Partner at PwC, based in San Francisco, and leads PwC’s US Retail practice.

With over 20 years of retail experience in both industry roles as well as a consultant, Kelly has advised retailers on a wide array of topics that range from growth and profit strategies, large business transformations, and technology and capability building. He focuses a lot of his time in the merchandising area, helping retailers organize and optimize for growth in an omni-channel environment through their product, pricing, and promotion, and inventory strategies.

Prior to joining PwC, Kelly was an executive at a large global apparel retail and also previously worked for a large grocery retailer.

Navigating Post-Election Success: The Necessity of Source Diversification for Retailers

As we head towards a pivotal U.S. presidential election for retailers, it’s paramount that leaders in our industry pay attention to the impact it can have on their operations. The convergence of economic, political and regulatory risks presents a volatile landscape, demanding that retail leaders act swiftly to mitigate unprecedented challenges that will likely materialize…

Retailers Might Be Overlooking a Key Demographic as Female Spending Skyrockets

In the ever-evolving landscape of consumer spending, a remarkable shift has emerged in 2023. This year, women are wielding a more substantial influence over the market, with their spending habits taking center stage. As we delve into this intriguing development, we find that the "summer spending spark" has catalyzed a significant change, bringing with it…

Millennials Dominated Holiday Shopping Spend — Here’s What it Means for 2023

In a year when holiday spending on gifts, travel and entertainment was down 1 percent from the year prior, one age group bucked that trend in a huge way. Millennials, perhaps aided by increased incomes due to “The Great Reshuffle,” told us it would spend a whopping 11 percent more than it did in 2021,…