Kelly Pedersen

Kelly Pedersen

Kelly Pedersen is a Partner at PwC, based in San Francisco, and leads PwC’s US Retail practice.

With over 20 years of retail experience in both industry roles as well as a consultant, Kelly has advised retailers on a wide array of topics that range from growth and profit strategies, large business transformations, and technology and capability building. He focuses a lot of his time in the merchandising area, helping retailers organize and optimize for growth in an omni-channel environment through their product, pricing, and promotion, and inventory strategies.

Prior to joining PwC, Kelly was an executive at a large global apparel retail and also previously worked for a large grocery retailer.

Retailers Might Be Overlooking a Key Demographic as Female Spending Skyrockets

In the ever-evolving landscape of consumer spending, a remarkable shift has emerged in 2023. This year, women are wielding a more substantial influence over the market, with their spending habits taking center stage. As we delve into this intriguing development, we find that the "summer spending spark" has catalyzed a significant change, bringing with it…

Millennials Dominated Holiday Shopping Spend — Here’s What it Means for 2023

In a year when holiday spending on gifts, travel and entertainment was down 1 percent from the year prior, one age group bucked that trend in a huge way. Millennials, perhaps aided by increased incomes due to “The Great Reshuffle,” told us it would spend a whopping 11 percent more than it did in 2021,…