Keith Jelinek

Keith Jelinek

Keith Jelinek is the managing director, retail and consumer practice, Berkeley Research Group (BRG), a leading global strategic advisory and expert consulting firm.

Keith Jelinek has held management positions and led and advised Fortune 100 retail companies to drive transformational improvements for more than thirty years. Before joining BRG, he was a senior managing director in the Retail Performance Improvement practice of a global business advisory firm. Prior to that, he assisted the launch of the Retail Performance Improvement team at an international business management consulting firm, where he twice received the Achievements in Excellence Award for delivering results far exceeding client expectations.

Back-to-School a Big Opportunity for Retailers to Impress

Back-to-school (BTS) is a critically important selling period — and an opportunity to connect with shoppers before the holiday season. In a recently completed shopper survey, BRG Retail found consumers consistent in their expectations for BTS shopping, presenting a golden opportunity for retailers to strengthen their connection to customers. In the survey, we asked how…

Retail 2019: The Thinning of the Herd Continues

After a good start to the 2018 holiday selling season, December sales fell flat. Year-over-year (YOY) sales improved just 1.1 percent from December 2017, and overall holiday sales finished just 2.6 percent above 2017. Retailers felt the impact to their gross margin line and now face potential inventory issues due to lower-than-expected December sales. Thus…

The Customer is King (AGAIN!)

Moving into the critical holiday sales period, shoppers will continue using technology and online shopping to make gift purchases.

Retail Sales: Temporary Surge or Continued Recovery?

Fourth-quarter financials in 2017 demonstrate once again that retailers walk a tightrope when it comes to driving sales and maintaining gross margins. In spite of healthy sales increases in the fourth quarter, many retail executives felt the impact of a dynamic business environment that challenged retail companies on numerous fronts: new technology, evolving consumer preferences,…

Disruptive Shifts Demand Precision From Retailers

Retail executives know they're facing a more challenging environment. Major disruptive changes in recent years have helped fuel the rise of online retail, changed how retailers communicate with consumers, and challenged every aspect of the traditional retail model.