Kayla Hammersmith

Kayla Hammersmith

Kayla Hammersmith is the Senior Content Marketing Manager at DialogTech, the world leader in call analytics for marketers. Kayla brings years of data-driven content expertise to the DialogTech team.

Phone Calls Offer Key to Unlocking Google Shopping and Local Inventory Ads

According to eMarketer, paid search ad spend will grow 22.5 percent to $13.12 billion this year, and retail will account for the largest share of search dollars at nearly one-quarter of the total U.S. search market. Two of the primary draws for that growth are Google Shopping ads and local inventory ads, as Merkle’s Q1…