Katie Lundin

Katie Lundin

Katie Lundin is a Marketing and Branding Specialist at crowdspring, one of the world’s leading marketplaces for crowdsourced logo design, web design, graphic design, product design, and company naming services. She helps entrepreneurs, small businesses and agencies with branding, design, and naming, and regularly writes about entrepreneurship, small business, and design on crowdspring’s award-winning small business blog.
E-Commerce, Marketing
5 Design Features Your E-Commerce Site Must Have to Succeed
October 16, 2019 at 2:02 pm

E-commerce is on a tear. Frost & Sullivan reports that annual B-to-B e-commerce sales will reach $6.7 trillion by 2020. Meanwhile, eMarketer estimates that global retail e-commerce will reach $25 trillion in 2019. With so much to gain, e-commerce businesses can’t afford to lose sales due to poor website design. For most websites, there are established best practices that can help you build…

Marketing
13 Branding Lessons From 4 E-Commerce Giants
September 18, 2019 at 5:10 pm

Simply showing up online with an e-commerce website isn’t enough to guarantee success. E-commerce giants Apple, eBay, Craigslist, and Etsy seem to have cracked the code. Together, they generated total revenues of over $275 billion in 2018. They're successful businesses and successful brands. (You may notice some big-name companies missing from my list. I recently…

Marketing
19 Branding Lessons From 5 Top Retailers
June 18, 2019 at 4:36 pm

The top five retailers in the U.S. recorded nearly $230 billion in revenue last year ($228.4 billion to be exact). They must be doing something right. Walmart, Amazon.com, Costco, Walgreens, and Home Depot have each built strong brand identities, and all benefit from powerful household recognition and brand equity. As I wrote previously: A brand is the sum…