Katherine Cullen

Katherine Cullen

Katherine Cullen is director of retail and consumer insights for the National Retail Federation’s research team. In this capacity, she manages NRF’s consumer holiday research, develops NRF’s quarterly Consumer View and oversees new consumer trends research initiatives and partnerships.

Prior to joining NRF, Cullen worked in customer strategy and intelligence at Macy’s Inc., where she developed customer-centric strategies to inform assortment, marketing and distribution decisions for Macy’s womenswear brands. Cullen also spent six years in fraud and programs analysis for the Department of Justice and Department of Education.

Originally from California, Cullen has a Master of Business Administration from New York University’s Stern School of Business with specializations in marketing and business analytics. She obtained her bachelor’s degree in history at Hillsdale College.

4 Things to Know About the State of Retailing Today

As retail continues to evolve, it has become clear the old ways of thinking that pit digital vs. physical no longer apply. Today’s consumers go from browsing an item on their mobile phones, to reserving it online and then picking it up in-store, and they expect the same seamless, frictionless experience at each point in…