Karin Tracy

Karin Tracy

As Head of Industry, Retail/Fashion/Luxury, Karin Tracy oversees Meta’s retail, fashion and luxury practices, which she built over the past 8 years to help brands drive real business results through their work on Facebook, Instagram and Messenger.

Since joining Facebook in 2015, Karin has developed go-to market strategies tailored for retail, fashion, beauty and luxury marketers and built a best-in-class team that has forged senior-level partnerships within the industry. Karin has pioneered initiatives such as CEW’s Digital Learning Series and Facebook’s first-ever Beauty and Luxury Summits.
The Official 'Ins and Outs' List for Retail Marketing in 2024

As a retail marketer, you’re an inherent trend watcher, which likely means you’ve caught the wave of the viral “ins and outs” lists that took over social media at the start of the year. And as a retail marketer you’re focused on connecting with customers and driving sales online and in-store. Evolving from a personal…