Justin Sharaf

Justin Sharaf

Justin Sharaf is VP, Marketing at Jahia. With a background in analytics and technology, he believes that building a foundation of data and technology helps optimize marketing programs and empowers marketers to be effective. He is a modern marketing leader with a deep background in marketing operations.

Marketing

Customer Experience Gives Way to Personalized Journeys

March 30, 2021 at 8:19 pm

Customer experience has been all the rage in B-to-B marketing, but it’s given way to defined, personalized journeys for win-win scenarios for each consumer. I recently received an email that opened with, “Hi Justin,” and thought, “Maybe this company will do it right.” Unfortunately, the rest of the email was a big disappointment and I…