Justin Kline

Justin Kline

Justin Kline is Co-founder of Markerly, an influencer marketing technology partner and platform working with some of the largest consumer brands in the world.

3 Ways to Avoid Missteps in Your Holiday Campaigns

This holiday season, it’s reasonable for brands and shoppers to feel lost, searching for a responsible and meaningful way to promote and use products amid a global pandemic and fraught political and social environment. It’s easier now than ever for brands to make a misstep in their marketing and advertising efforts. While there’s no one-size-fits-all…

4 Steps for Increasing Sales With TikTok Influencers

Retailers hoping to reach millennial and Generation Z customers with organic, sponsored content (that resonates!) should look no further than TikTok. Despite being the new kid on the social media block, TikTok has become the fastest-growing platform in the world, with 800 million active users. The nature of the app and the popularity of its…

Influencers Prove Their Value in a New Way: Product Development

Over the past year, countless brands have hopped on the influencer marketing bandwagon, leveraging the loyal followings of influencers and their content creation skills to tactfully promote a brand’s products or services. As their value to marketing teams increases, many influencers are becoming self-aware of just how much their dedicated follower bases and keen understanding…