Julius Geis

Julius Geis

Julius Geis is a branding expert who has created brand strategies for over 40 companies. He is the creator of Identity Built Branding™ (IBB), a new methodology that sees a brand as a responsive organism that exists within the context of its surroundings. Geis is the founder of ‘Āina, which won the 2020 iF Design Award.

April 27, 2021 How Retailers Can Succeed and Help the World in the Age of Sustainability

Various studies show there's an undoubtable uptrend around sustainable consumer products. What’s new is that increasing consumer demand is going beyond targeting only special interest categories, such as apparel or natural foods. Sustainable and responsible products are becoming the new norm. What happened? Retailers and brand managers can remember the circumstance as if it was…

Older »