Julie Schmidt

Julie Schmidt

Julie Schmidt is the Chief Analytics Officer at Allant Group – a “model driven” marketing service provider that uses data to generate insights (e.g., customer likes/interests/behavior) to execute personalized campaigns that acquire, retain or win-back customers.

As CAO, her focus is on building world class solutions that drive value through closed loop marketing optimization; from planning and targeting through execution and measurement. She works with Allant’s strategic accounts, planning longitudinal multi-channel contact strategies with a test & learn approach to continual improvement. With more than 20 years in driving value through predictive analytics and data intelligence, Julie’s primary focus is ensuring Allant’s solutions drive strategic value and generate maximum returns on the client’s marketing and advertising investments.

She is an active member and President-Elect of the Chicago Chapter of the American Statistical Association. Julie can be reached at jschmidt@allantgroup.com.

How to Measure the ROI of Machine Learning and Artificial Intelligence

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