Julie Oxner

Julie Oxner

Julie Oxner is the senior vice president, business intelligence at Acosta Group, a collective of the most trusted retail, marketing and foodservice agencies empowering brands and retailers to win in the modern marketplace.

E-Commerce, Merchandising

Understanding and Optimizing Pricing and Promotions

June 22, 2023 at 3:50 pm

Today’s shopper behavior is changing faster than ever before. Typically, shopper behavior changes are slow and steady – like making course corrections on a big ship. However, with the highest inflation in 40 years, we are seeing material changes in shopping habits on a much shorter timeline. The Why Behind Price Increases The average shopping…