Julie Maines

Julie Maines

Julie Maines is Director of Data Empathy at Alpha-Diver, the market research & consulting firm that applies neuroscience to more deeply understand marketplace behavior. The firm’s neuroscientists and strategists work with leading brands, retailers and the Wall Street analyst community to explain consumer behavior in ways proven to help clients drive double-digit brand growth via activation.

December 5, 2022 Navigating Inflation With Richer Insight Into Consumer Emotion

Inflationary doomsday prophecies abound and big brands, particularly in CPG, are rightly worried about the strongly forecasted and deeply dreaded "trade-down" — i.e., the tipping point where consumers will alter their behavior and opt for a competitive store-brand to save pennies-on-the-dollar of their hard-earned cash. A case in point is Sharon Terlep’s recent WSJ article…