Julie Gu

Julie Gu

Julie Gu is the vice president of consumer and marketing, North America/Global Acquisition Marketing for Prezzee. With nearly two decades of experience building brands, driving audience engagement, and increasing business revenue, Julie manages the U.S. business across all marketing disciplines and channels.  Julie has held positions at several noteworthy companies including Hagerty, Fortune Magazine, Time Magazine, ASMALLWORLD and Condé Nast. In addition, she has developed an influential network of partners across industries from Exxon Mobil and Porsche to JP Morgan Chase and Google. Julie holds a Bachelor of Science in Communications from New York University and is fluent in Mandarin. 
Why Retailers Should Push Digital Gift Cards This Holiday Season

As the holiday season approaches, retailers are gearing up for what is traditionally one of the busiest times of the year. One trend that's steadily gaining momentum — and for good reason — is the move away from plastic gift cards and to digital. The gift card industry is massive. In 2021, an estimated $171…

The Rise of Digital Gift Giving

Today’s evolving digital landscape has changed the way we give and receive gifts. Traditional gift-giving practices are being revolutionized by the rise of digital gift cards, as more people embrace the convenience and flexibility they offer. This shift towards digitization has not only transformed the gifting experience, but has also presented a new set of…

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