Juan Pellerano-Rendon

Juan Pellerano-Rendon

Juan Pellerano-Rendon, Chief Marketing Officer, Swap
Juan Manuel Pellerano-Rendon IV is a first-generation American of Dominican and Colombian descent. He received his degree in Advertising, Marketing, and Sport Administration from the University of Miami. In his career, Juan has focused on the marketing and tech sectors, having worked at multiple advertising agencies and tech startups. He currently is an account director at Laundry Service advertising agency across multiple brands. Juan is a board member at Marine Education Initiative and the Advertising Club of New York. He also loves to travel and DJs as a hobby.

Weighing the Pros and Cons of Selling on Amazon

There’s no denying the grip Amazon.com has on consumers. Amazon is reported to account for nearly 50 percent of all e-commerce sales in the U.S. as of 2023. To put it in perspective, Amazon gets one of every two dollars spent in e-commerce at large. This cannot be understated. Brands at all levels — low-margin,…