Juan Pablo Tejela

Juan Pablo Tejela

Juan Pablo Tejela is an entrepreneur and technology enthusiast, known for his role as CEO and co-founder of Metricool. The platform offers tools for analyzing, managing, and measuring social media performance, making data-driven strategies accessible to all. With a background in computer science and a keen interest in digital marketing, Juan Pablo has led Metricool to significant growth and global recognition. He shares his expertise at industry conferences, webinars, and workshops, supporting other entrepreneurs in leveraging technology for their projects. In his free time, Juan Pablo enjoys exploring new technologies, traveling, and spending time with his family.

January 21, 2025 Social Media Marketing in 2025: AI, Authenticity, Ads, and Aesthetics

As holiday campaigns dominated the social media landscape, retail businesses look forward to 2025 for cutting-edge strategies and approaches to stand out amongst competitors. E-commerce and retail businesses face increasing competition due to in-app shopping features and targeted retail ads across platforms such as Google, Instagram, Facebook, TikTok, YouTube, X, and Pinterest. We expect more…

August 19, 2024 Social Media Strategies to Target Gen Z, Millennial, and Boomer Shoppers

Social media’s constant evolution is driven by innovative technology like artificial intelligence and data to take targeted retail marketing to the next level. Mainstream social platforms like TikTok and Instagram are enabling brands to provide customized and unique content to users, and each generation is getting influenced by “trending” products. The rise of social selling…

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