Joris Kroese

Brand consistency is fundamental to sustaining a successful and dynamic e-commerce ecosystem. However, its true meaning, in practice, is often forgotten. It means much more than the consistency of appearance across all channels, but the consistency of messaging, interaction and seamless interlinking from one customer touchpoint to the next. This consistency is essential in fostering…

Visible, numerous and trusted reviews on e-commerce websites — even negative ones — can be the difference between converting a sale and the user moving on. Word-of-mouth reviews have been around since the beginning of time, and as any marketer will tell you, they’re the best kind of advertisement. Consumers are constantly seeking recommendations from…