Jordie van Rijn

Jordie van Rijn

Jordie van Rijn is an independent email and eCRM marketing consultant. Entrepreneur Magazine titled him “One of 50 Online Marketing Influencers to Watch”. Brands like Unilever and KLM turn to him for advice. He is the founder of an international platform for Email and Marketing Automation Software selection. Next to helping companies improve their marketing results, he is often asked as a trainer and keynote speaker. His practical and enthusiastic approach is contagious and will have you sending better emails the next day.

February 27, 2023 3 Steps to Optimize Your Data-Driven Marketing and Personalization

Marketers see the value of data-driven marketing. The first steps towards data-driven marketing are easily made, but the journey towards complete data maturity is way tougher. There are certainly some speed bumps on the road to data-driven marketing success. It is worth it though. A recent study from McKinsey showed that fast-growing companies drive up…

January 10, 2020 5 Ways Retailers Can Take Advantage of AI in Marketing Automation in 2020

Artificial intelligence (AI) is a hot topic and many marketers have high expectations for the technology. There are lofty predictions for AI in the future, however, there are already a lot of applications for the technology within marketing automation that retailers have yet to take advantage of. What does it look like in practice?

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