Jordie van Rijn

Jordie van Rijn

Jordie van Rijn is an independent email and eCRM marketing consultant. Entrepreneur Magazine titled him “One of 50 Online Marketing Influencers to Watch”. Brands like Unilever and KLM turn to him for advice. He is the founder of an international platform for Email and Marketing Automation Software selection. ┬áNext to helping companies improve their marketing results, he is often asked as a trainer and keynote speaker. His practical and enthusiastic approach is contagious and will have you sending better emails the next day.

5 Ways Retailers Can Take Advantage of AI in Marketing Automation in 2020

Artificial intelligence (AI) is a hot topic and many marketers have high expectations for the technology. There are lofty predictions for AI in the future, however, there are already a lot of applications for the technology within marketing automation that retailers have yet to take advantage of. What does it look like in practice?