Jordan Koene

Jordan Koene

Jordan Koene is the CEO of Searchmetrics Inc., a wholly owned subsidiary of Searchmetrics GmbH. Searchmetrics provides an enterprise SEO and content marketing platform.

Retailers’ Google Strategies Need to Get Niche-Specific

Retailers’ organic search strategies on Google should now be tightly tailored to the niche they operate in. That’s because artificial intelligence (AI) and machine learning are helping the search engine to pinpoint more clearly than ever the specific factors that best satisfy queries for different niches, topics and user intentions. This is the main takeaway…