Jordan Glazier

Jordan Glazier

Jordan Glazier is an explorer at heart and loves building new businesses. Prior to Wildfire, Jordan was CEO of Eventful, acquired by CBS. Before Eventful, Jordan was COO of Client Shop, acquired by Internet Brands. He began his e-commerce career as a senior executive at eBay where he built and managed three of eBay’s largest business units.

How to Use Social Commerce to Create True Brand Advocates

The concept of “social commerce” can be confusing. Some people think of it as when retailers use social media to promote their products. Still others think of it as “Influencer marketing,” aka getting endorsement from social media stars who share products and services with their followers. But it isn’t necessarily either of these things. Truthfully,…