In the wake of the Silicon Valley Bank failure and upheaval to the U.S. banking system, it’s time to reassess opportunities and challenges for the retail sector. Earlier this month, in an article on “premiumization,” The New York Times noted “a divide in the American economy” where the top 40 percent of earners are being…
Jon Stamell
For all their virtues, a common complaint about customer data platforms (CDPs) and CRM systems is the prolonged training times that these technologies require in order to realize their benefits. The most valuable capabilities on these platforms are in many cases only accessible to those technicians that have acquired hard-won skills and mastered their complexities.…
The four "Ps" of marketing (product, price, place and promotion) still get taught in some college classes as a canonical example of modern, linear, evidence-based commercial strategy. The first reference to the four Ps appeared in a marketing textbook by business professor E.J. McCarthy in 1960. The problem is the four Ps doctrine has lost…
