John Roswech

John Roswech

John Roswech is the executive VP, Brand Solutions at Criteo

The Long Haul Back to School: Student and Parent Spending Spikes Continue Well Into September

Many retailers and brands are already well over a month into back-to-school (BTS) marketing. Fortunately, there's still plenty of time to make strategic improvements to omnichannel commerce campaigns in order to take advantage of the nuanced shopping habits of both students and parents. The BTS season, which stretches from July through September, is second in…

How Consumer Brands Can Capitalize on the Online Grocery Trend

The grocery market is just too massive for innovators and entrepreneurs to ignore. Based on research from Nielsen TDLinx and Progressive Grocer, the U.S. accounted for nearly $650 billion in grocery sales in 2015. Keep in mind that there are no more valuable e-commerce carts than those devoted to grocery. Unlike every other category, this…