John Nitti serves as Global Chief Business Officer at adMarketplace, where he leads global revenue operations and go-to-market strategy focused on monetizing consumer intent across emerging search channels. This includes spearheading the commercial launch of AI Discover, adMarketplace’s AI-native advertising product that was first to market with ads in AI chat surfaces at scale. He also oversees commercial performance teams spanning strategy, marketing, and the company’s supply and demand ecosystem.
John brings more than 20 years of leadership experience across technology, telecom, financial services, media, sports, and entertainment, with a focus on customer-centric marketing and business development.
Prior to joining adMarketplace, John served as Global Head of Revenue Operations and Ad Innovation at xAI/X Corp, leading commercial strategy and new product development. Before that, he spent nearly a decade at Verizon as SVP of Strategic Partnerships and New Business Development / Chief Media Officer, where he built and scaled enterprise partnerships, led major global marketing programs and drove large-scale organizational transformation.
Throughout his career, John has negotiated more than $200 billion in partnerships and media deals and has collaborated with senior leaders across major sports leagues and global technology companies.
He holds a BS in Marketing & Finance from Wagner College.
