John E. Sisson

John E. Sisson
How to Select a Digital Content Management System

As a cataloger, you want to present the right information at the right time to the right customers in their preferred media. Indeed, your company’s success may be based on the ability to market products accurately and retain a consistent message across all of your marketing vehicles, including print, Web and direct mail. Today, many catalogers find that about 30 percent of their customers use print catalogs as their shopping lists and the Web as their actual ordering method. To guarantee customer satisfaction, then, it’s crucial that your product information be consistent in both channels. That’s where technologies such as digital