John Dubois

John Dubois

John serves as the EY Consumer Data & Analytics Leader; EY Americas Customer & Growth Co-leader. In these roles, he supports clients’ move toward consumer centricity by providing strategic guidance and outside-the-box thinking around the applicability of the ever-growing voice of consumer with the goal of creating value across all the channels that make up the brand experience.

Prior to joining EY, John had been in the startup world for 25 years. Most recently, he had founded an award-winning SaaS platform that invented AI techniques to generate consumer demand insights for agencies, consultancies, consumer packaged goods and retailers to help them solve consumer-facing sales, merchandizing, marketing and innovation challenges.

Before that venture, John founded several software services firms where he built large, custom, e-commerce, analytics, IoT and mobile solutions for many Fortune 500 companies.

John has a BS in Mechanical Engineering from The University of Texas at Austin.

How Retailers Can Prepare for a Second Wave of Retail Media

Retail media has inched its way to the top of all retailers’ agendas — and rightfully so. It’s exploding in growth. In fact, retail media is set to reach $61 billion in the United States alone by 2024, and that figure is only expected to increase as the market grows to $160 billion by 2027.…