John Cray

My previous post outlined how consumer behaviors are changing and technology is creating new expectations. While these should be welcome developments, they're posing major challenges to retailers. That post also explained why an omnichannel-enabled contact center is a critical part of the solution. In this article, I detail how omnichannel will help retailers positively impact both…

As consumers partake in the busiest time of the year for shopping, retailers everywhere will be wondering how they can maximize their share of wallet. While the spending is still happening, the foundation is already in place that will determine how those buying decisions will be made over the next few weeks. Consumers are increasingly…