John Coombs

John Coombs

John Coombs is the CEO of Rover, a location-based mobile marketing platform. Reach him via john@rover.io.

Why Retailers Should Leverage Beacon Technology for More Than Just Sales

Since the launch of Apple’s iBeacon protocol a few years ago, beacons and location-based technology have received a lot of attention and media coverage. The majority of this coverage has tended to focus on the technology’s application in the retail space. More specifically, a great deal of attention has been dedicated to marketing and advertising,…