Johan Bostrom

Johan Bostrom

Johan Bostrom is the co-founder and chief product officer of InRiver, a provider of SaaS product information management (PIM) solutions. 

Johan is one of the founders of inRiver and a senior business leader with two decades of experience leading international technology companies. With a strategic mindset and a passion for customer experience, he helped transform inRiver into the powerful and robust product information management platform it is today.

Before inRiver, Johan took the lead in starting new businesses and held leading positions at DDMM, Sema Group, and UDK. He has worked internationally with software development and strategy for eCommerce and content management since the mid-1990’s in North America, and across EMEA. Johan studied data communication, system development, and philosophy at the University of Umeå.

Manufacturers Adopt Automation and AI to Provide B-to-C Buying Experiences

Despite an uncertain economic landscape, and likely driven in part by the ongoing COVID-19 pandemic, a new survey by inRiver shows that 87 percent of manufacturers are facing more competition now than they did a year ago. To meet an increasingly competitive landscape, 97 percent of B-to-B manufacturing businesses felt pressure to get products to market…

Handling the Fallout From the Retailer Returns Freeze

With countrywide COVID-19 guidelines in place, online retail has grown faster than expected. Data from North American retailers shows that online purchasing was up an average of 56 percent over the same period in 2019. Some have even seen a 300 percent increase during the pandemic. The sharp rise in online shopping is bound to lead…

Why Product Information Management is Fundamental to Omnichannel Success

B-to-B organizations aren't immune to the omnichannel trends impacting the B-to-C space. A recent inRiver survey found that 80 percent of B-to-B organizations are facing more competition than five years ago, requiring companies to transform and deliver experiences that stand out from the crowd. However, something is hindering businesses from achieving this. The amount of…