Joe Schultz

Joe Schultz

Joe Schultz serves as the vice president of sales at Harbor Retail, which helps retailers and brands activate Harmonic Retail™ along the path to purchase.

In the first phase of his professional life, he spent 22 years learning and growing at Target Corp. During his tenure, he surrounded himself with inspiring mentors who taught him how to adapt quickly to the retail industry. Through his many leadership roles in stores, store operations, merchandising, and marketing, he learned to think nimbly, seek out new knowledge when approaching challenges, and be a champion for continuous improvement.

Joe has led stores with annual sales of more than $500 million and has led innovative marketing and merchandising efforts across new formats. A few years ago, Joe made the leap into the industrial design and build world and was lucky enough to connect with the innovative, multitalented team at Harbor Retail.

3 Clever Ways Brick-and-Mortar Retailers Can Leverage Their Space

For years, brick-and-mortar retailers have been struggling with the question of how to remain relevant in an increasingly digital world. From the prevalence of buy online, pick up in-store (BOPIS) to big-box stores putting food in shoppers’ refrigerators, consumers place a high premium on speed and convenience. And while smart brands will use an omnichannel approach to…

Minimizing Your Retail Space? Here's How to Maximize Your Success

It wasn't long ago that every suburb was chasing the same elite retailers. They would create special zones to give residents all the must-have shopping amenities: big-box outlets, DIY shops, grocery stores, and fashion boutiques to browse at their leisure. Then came the e-commerce explosion. Shoppers’ trips became more calculated, with less time spent browsing…